Describe the buyer you want in plain English. Truing watches for the triggers that mean they're ready — funding, hiring, growth, risk — and hands you the verified domain to act on.
No card required · watch your first companies in minutes
Type an audience the way you'd describe it to a colleague. Truing turns it into a live watch and surfaces companies the moment they trigger.
Truing watches every active UK company for the events that change intent — and tells you the instant one fires.
New equity in the door — the classic moment to reach out while budgets are opening up.
A company just took on funding to grow or invest — fresh spend, fresh priorities.
A director or leader appointed — a new person to sell to, with new mandates to spend.
A name change — often a pivot, a merger, or a raise hiding just behind it.
Early risk flags surfacing — a compliance and credit signal, weeks before anyone else notices.
Describe any event that matters to you. If it's a real signal of intent, we'll watch for it.
Truing takes it from a plain-English audience to a verified domain — the exact input every contact tool is built to consume. We stop there, on purpose.
Type the buyer in plain English. It becomes a live watch — no filters, no query language.
The instant a company matches — raises, hires, grows, wobbles — we catch it in minutes, not weeks.
The real company and its real website — with evidence, never a guess. Ready to drop into a Clay column or an API call.
Hand the domain to Apollo, Clay, ZoomInfo — whatever you already pay for. We don't touch contacts, so we never compete with your stack.
There are a dozen good tools for finding emails and phone numbers. There's no good tool for knowing which UK company just did something worth acting on — and proving which domain it is.
So we sit one step upstream and hand off a verified domain, the universal key your whole GTM stack already runs on. We make the tools you own fire at the right moment — the missing piece, not another rip-and-replace.
Truing shows up inside the tools your team — and your AI — already run. No new place to live.
Give your AI agents evidence-backed tools that return confidence and honest uncertainty — and never hallucinate a match.
Watch an audience, pull the trigger feed, resolve a domain. Keys on every endpoint; you pay only for verified outcomes.
Drop it into an HTTP column and your waterfall gets a verified domain and a "why now" before it hits enrichment.
Get fired the moment a watched company triggers — into Zapier, Make, n8n, or any endpoint you own.
Charged in credits — only for verified outcomes. Misses and errors cost nothing. Free tier to prove it yourself.
Growth engineers running UK waterfalls. Call them the week they raised — with a domain your stack can act on instantly.
Selling into UK SMBs where global tools guess and get it wrong. Real timing, verified identity, clean domains.
"Who's really behind this website?" — answered with evidence. Distress signals for risk teams; honest tools for agents.
Start free and watch your first companies in minutes. No card, no sales call — just a prompt and your first verified triggers.